The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal

Yoko Sugitani

Year of publication:	July-September 2018
Authors:	Sugitani, Yoko
Published in:	Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 4, p. 235-243
Subject:	Brand repurchase \| group-norm influence \| reference group \| self-brand connection \| self-construal \| Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology \| Markenartikel \| Brand \| Markenführung \| Brand management \| Markenimage \| Brand image

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