The effect of service price increases on customer retention : the moderating role of customer tenure and relationship breadth

John Dawes

Year of publication:	2009
Authors:	Dawes, John
Published in:	Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 3, p. 232-245
Subject:	Beziehungsmarketing \| Relationship marketing \| Preismanagement \| Pricing strategy \| Kfz-Versicherung \| Automobile insurance \| Australien \| Australia

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