The effect of service quality and product diversity on customer loyalty : the role of customer satisfaction and word of mouth
Endang Tjahjaningsih, Dewi Handayani Untari Ningsih, Agus Prasetyo Utomo
| Year of publication: |
2020
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|---|---|
| Authors: | Tjahjaningsih, Endang ; Ningsih, Dewi Handayani Untari ; Utomo, Agus Prasetyo |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 12, p. 481-490
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| Subject: | Service Quality | Product Diversity | Satisfaction | Word of Mouth | Loyalty | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Produktqualität | Product quality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no12.481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012672063