The effect of shopping channel (online vs. offline) on message framing of naturalness
Chien Duong, Billy Sung, Sean Lee, Julia Easton
| Year of publication: |
2024
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|---|---|
| Authors: | Duong, Chien ; Sung, Billy ; Lee, Sean ; Easton, Julia |
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507491