The effect of subscription-based direct-to-consumer channel additions on firm value
Simbarashe Pasirayi, Patrick B. Fennell
| Year of publication: |
2021
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|---|---|
| Authors: | Pasirayi, Simbarashe ; Fennell, Patrick B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 355-366
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| Subject: | Abnormal returns | Coopetition | Direct-to-consumer channels | Event study | Firm value | Subscriptions | Unternehmenswert | Vertriebsweg | Distribution channel | Ereignisstudie | Kapitaleinkommen | Capital income | Börsenkurs | Share price | Koopetition | Ankündigungseffekt | Announcement effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430527