The effect of mobile payments on retailer firm value : the moderating role of promotions, customer segment, and rollout strategy
Simbarashe Pasirayi and Patrick B. Fennell
| Year of publication: |
2023
|
|---|---|
| Authors: | Pasirayi, Simbarashe ; Fennell, Patrick B. |
| Subject: | event study | firm value | mobile payments | promotions | rollout | speed of adoption | Elektronisches Zahlungsmittel | Electronic payment | Unternehmenswert | Firm value | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Ereignisstudie | Event study | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221134805 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228867