The effect of synchronizing consumers' diurnal preferences with time of response on data reliability
| Year of publication: |
2010
|
|---|---|
| Authors: | Hornik, Jacob ; Tal, Aner |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 1, p. 1-15
|
| Publisher: |
Springer |
| Subject: | Time of day | Methodology | Circadian rhythms | Scale reliability | Psychometrics | Arousal | Cognitive resources |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008480708