The effect of visual and auditory elements on patrons' liquor-ordering behavior : an empirical study

Dongmin Lee, Junghoon Moon, Cheul Rhee, Dongwoo Cho, Jongpyo Cho

Year of publication:	May 2016
Authors:	Lee, Dongmin ; Moon, Junghoon ; Rhee, Cheul ; Cho, Dongwoo ; Cho, Jongpyo
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 55.2016, p. 11-15
Subject:	Atmospheric elements \| Visual cues \| Auditory cues \| Ordering behavior \| Liquor \| Congruency \| Konsumentenverhalten \| Consumer behaviour \| Visualisierung \| Visualization

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011497854

A service of the