Influence of atmospheric cues on the consumers' behaviour : moderating effects of the aesthetic centrality of the store and the purpose of the visit
Anissa Amri Zarrouk and Chourouk Ouerghemmi
| Year of publication: |
2019
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|---|---|
| Authors: | Zarrouk, Anissa Amri ; Ouerghemmi, Chourouk |
| Published in: |
International journal of research, innovation and commercialisation. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2051-9931, ZDB-ID 2905096-0. - Vol. 2.2019, 2, p. 126-156
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| Subject: | atmospheric stimuli | olfactory cues | auditory cues | visual cues | interaction | stimulus-organism-response model | emotions | pleasure | arousal | approach behaviour | avoidance behaviour | purpose of visit | centrality of aesthetics | commercialisation | Konsumentenverhalten | Consumer behaviour | Emotion | Ästhetik | Aesthetics | Ladengestaltung | Store design | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJRIC.2019.104018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162606