Developing and testing a theoretical path model of web page impression formation and its consequence
Xuhong Ye, Xixian Peng, Xinwei Wang, Hock-Hai Teo
| Year of publication: |
2020
|
|---|---|
| Authors: | Ye, Xuhong ; Peng, Xixian ; Wang, Xinwei ; Teo, Hock-hai |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 929-949
|
| Subject: | web page impression | visual aesthetics | automatic processing | attentive processing | arousal | attention | eye tracking | Website | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Kognition | Cognition | Ästhetik | Aesthetics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298136