The effect of tangible and intangible service quality on customer satisfaction and customer loyalty : a SEM approach towards a five-star hotel in Thailand
Utid Tamwatin, Jirasek Trimetsoontorn and Wanno Fongsuwan (King Mongkut's Institute of Technology, Ladkrabang, Bangkok, Thailand)
| Year of publication: |
2015
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|---|---|
| Authors: | Tamwatin, Utid ; Trimetsoontorn, Jirasek ; Fongsuwan, Wanno |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 8.2015, 4, p. 399-419
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| Subject: | tangible services quality | intangible services quality | customer satisfaction | customer loyalty | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Thailand | Hotellerie | Hotel industry | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547802