The effect of the product categories diversity recommended on cross-buying in electronic commerce platforms : the moderating role of user navigation heterogeneity
Xiaosong Dong, Baofeng Li, Kai Xie, Xing Zhao, Ruyi Xiao
| Year of publication: |
2025
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|---|---|
| Authors: | Dong, Xiaosong ; Li, Baofeng ; Xie, Kai ; Zhao, Xing ; Xiao, Ruyi |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 1, p. 304-331
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| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333925