The effectiveness of benefit type and price endings in green advertising
Year of publication: |
2012
|
---|---|
Authors: | Stafford, Marla Royne ; Martinez, Jennifer ; Oakley, Jared ; Fox, Alexa K. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 85-102
|
Subject: | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Seife | Soap | USA | United States |
-
Tucker, Elizabeth M., (2012)
-
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C., (2014)
-
Bang Nguyen Viet, (2023)
- More ...
-
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne, (2014)
-
Stafford, Marla Royne, (2011)
-
From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne, (2016)
- More ...