The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
| Year of publication: |
2006
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|---|---|
| Authors: | Yang, Moonhee ; Roskos-Ewoldsen, David ; Dinu, Lucian ; Arpan, Laura |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 35.2006, 4, p. 143-152
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