The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi and Miguel Ángel Zúñiga
| Year of publication: |
2023
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|---|---|
| Authors: | Madadi, Rozbeh ; Torres, Ivonne M. ; Fazli-Salehi, Reza ; Zúñiga, Miguel Ángel |
| Subject: | Attitude toward the brand | COVID-19 pandemic | Following social distancing guidelines | Logo changing | Product involvement | Purchase intention | WOM | Konsumentenverhalten | Consumer behaviour | Coronavirus | Infektionsschutz | Infection control | Epidemie | Epidemic | Meinung | Opinion | Markenimage | Brand image | Werbewirkung | Advertising effects | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2022-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430229