The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses
Year of publication: |
November 2018
|
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Authors: | Jang, Seongsoo ; Kitchen, Philip J. ; Kim, Jinwon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 250-259
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Subject: | Gamification | Customer benefits | Customer characteristics | Engagement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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