The effects of advertisement disclosure on heavy and light Instagram users
Zofia Saternus, Patrick Weber, Oliver Hinz
| Year of publication: |
2022
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|---|---|
| Authors: | Saternus, Zofia ; Weber, Patrick ; Hinz, Oliver |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1351-1372
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| Subject: | Advertisement disclosure | Advertising performance | Heavy and light users | Influencer marketing | Social networking site | Usage intensity | Werbung | Advertising | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Influencer |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00546-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463439