The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media

Malgorzata Karpinska-Krakowiak & Martin Eisend

Year of publication:	2021
Authors:	Karpinska-Krakowiak, Malgorzata ; Eisend, Martin
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 104-117
Subject:	Animism \| Animistic cues \| Animistic thinking \| Social media \| Superstitions \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Volksglaube \| Folk religion \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Markenimage \| Brand image

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