The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity

Hui Zhang, Dogan Gursoy, and Honggang Xu

Year of publication:	February 2017
Authors:	Zhang, Hui ; Gursoy, Dogan ; Xu, Honggang
Published in:	Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 56.2017, 2, p. 206-220
Subject:	associative slogan \| need for cognition \| destination familiarity \| attitudes \| travel intention \| Kognition \| Cognition \| Urlaubsverhalten \| Holiday behaviour \| Konsumentenverhalten \| Consumer behaviour \| Markenimage \| Brand image \| Werbewirkung \| Advertising effects

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