The effects of brand experience and an advertisement's disclaimer speed on purchase: Speak slowly or carry a big brand
| Year of publication: |
2006
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| Authors: | Herbst, Kenneth C. ; Allan, David |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 25.2006, 2, p. 213-222
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