The effects of channel experiences and direct marketing on customer retention in multichannel settings

Chun-Wei Chang & Jonathan Z. Zhang

Year of publication:	November 2016
Authors:	Chang, Chun-Wei ; Zhang, Jonathan Z.
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 36.2016, p. 70-90
Subject:	Customer retention \| Multichannel marketing \| Hidden Markov model \| Customer-firm relationship \| Beziehungsmarketing \| Relationship marketing \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Consumer behaviour \| Direktmarketing \| Direct marketing \| Markov-Kette \| Markov chain \| Marketingmanagement \| Marketing management

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011615980

A service of the