The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis
Dongjun Rew, Wonsuk Cha, Jin-Woo Kim and Joo Y. Jung
| Year of publication: |
2024
|
|---|---|
| Authors: | Rew, Dongjun ; Cha, Wonsuk ; Kim, Jin-Woo ; Jung, Joo Y. |
| Subject: | service quality | trust | commitment | customer relationship marketing | University brand management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Markenführung | Brand management | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2023.2239723 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015190039