The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Jing (Bill) Xu, Girish Prayag, Hanqun Song
| Year of publication: |
2022
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|---|---|
| Authors: | Xu, Jing Bill ; Prayag, Girish ; Song, Hanqun |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-13
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| Subject: | Brand authenticity | Brand image | Brand loyalty | Time-honored restaurant | FsQCA | Complexity theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Gastronomie | Restaurant industry | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markentreue | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227671