The effects of consumer cosmopolitanism and consumer ethnocentrism on cross-border e-commerce in China
Caixia Liu, Jinhwna Hong
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Caixia ; Hong, Jinhwna |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 16.2020, 3, p. 43-57
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| Subject: | Cross-border E-commerce | Consumer Cosmopolitanism | Consumer Ethnocentrism | Purchase Intention | China | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.16.3.202006.43 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592495