Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures : a S-O-R model
Osama Sohaib, Kyeong Kang
| Year of publication: |
2015
|
|---|---|
| Authors: | Sohaib, Osama ; Kang, Kyeong |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 12.2015, 2, p. 142-161
|
| Subject: | B2C | business-to-consumer | e-commerce | e-business | culture | cognitive-based trust | affect-based trust | purchase intention | iTrust | interpersonal trust | reflective and formative construct | Australia | Pakistan | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Online-Handel | Online retailing | Australien | Beziehungsmarketing | Relationship marketing | Kultur | Culture | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458138