The effects of consumer ethic beliefs and interdependent self-construal on purchasing counterfeit product behaviors
Year of publication: |
2008
|
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Authors: | Chang, Kuochung ; Lu, Yen-Ni |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 33.2008, 1, p. 45-56
|
Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | China | Taiwan |
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