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The effects of feature and benefit sentences in advertising copy on consumers’ memory and attitudes

Robert W. Meeds, Olan F. Farnall
Year of publication:
October 2018
Authors: Meeds, Robert W. ; Farnall, Olan F.
Published in:
International journal of business and economics research : IJBER. - [New York, NY] : Science Publishing Group, ISSN 2328-7543, ZDB-ID 2758923-7. - Vol. 7.2018, 5, p. 136-143
Subject: Advertising | Copy Testing | Benefits | Features | Phrase Recognition | Morpheme Recall | Werbung | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects
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