The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
| Authors: | Chen, Shin-Fen S. ; Monroe, Kent B. ; Lou, Yung-Chien |
|---|---|
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 19980, 07400, p. 353-372
|