The effects of image-based online reviews on customers' perception across product type and gender
Yuming Liu, Rong Du
| Year of publication: |
2019
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|---|---|
| Authors: | Liu, Yuming ; Du, Rong |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 3, p. 139-158
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| Subject: | Moderation Effect | Perceived Helpfulness | Perceived Product Understanding | Presentation Format | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Wahrnehmung | Perception | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2019070108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060612