Examining the effect of reviewer socioeconomic status disclosure on customers' purchase intention
Yuming Liu, Rong Du
| Year of publication: |
2020
|
|---|---|
| Authors: | Liu, Yuming ; Du, Rong |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 3, p. 17-35
|
| Subject: | Online Review | Product Consumption Setting | Self-Presentation Concern | Socioeconomic Status (SES) | Konsumentenverhalten | Consumer behaviour | Sozialer Status | Social status | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020070102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304226