The Effects of Image Congruence and Self-Monitoring on Product Evaluations: A Comparison Between Genuine and Counterfeit Products
| Year of publication: |
2012
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|---|---|
| Authors: | Peng, Ling ; Wong, Ada Hiu Kan ; Wan, Lisa Chun-Ying |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 25.2012, 1 (1.1.), p. 17-29
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