The Effects of Managerial Output Control and Team Autonomy on New Product Development Speed : The Moderating Effect of Product Newness

This study examines the direct and combined effects of managerial output control and team autonomy on the speed of new product development (NPD). The study also explores the moderating effect of product newness on the previous relationships. By studying 247 new product projects, we found that managerial output control is positively related to NPD speed. A positive interaction effect was found between managerial output control and team autonomy on NPD speed. Specifically, the results show that when managerial output control is high, team autonomy has a positive impact on the speed of new product development. Team autonomy has no influence on new product development speed otherwise. Regarding the moderating role of product newness, results indicate that managerial output control is more positively related to the speed of low innovative products than that of high innovative products