The effects of merchandise coordination and juxtaposition on consumers#8217 product evaluation and purchase intention in store-based retailing
| Year of publication: |
2005
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|---|---|
| Authors: | Lam, Shun Yin ; Mukherjee, Avinandan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 3, p. 231
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