The effects of message directivity of social networking service wor-of-mouth and brand knowledge levels on accessibility and dignosticity
Minho Lee
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Minho |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013/14, 3, p. 199-207
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| Subject: | word-of-mouth | accessibility | diagnosticity | message directivity | knowledge level | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316774