The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions

Katja Anna Stadlthanner, Luisa Andreu, Manuel Alector Ribeiro, Xavier Font, and Anna S. Mattila

Year of publication:	2022
Authors:	Stadlthanner, Katja Anna ; Andreu, Luisa ; Ribeiro, Manuel Alector ; Font, Xavier ; Mattila, Anna S.
Subject:	emotions \| environmental behavior \| experimental design \| Message framing \| prospect theory \| stimulus-organism-response framework \| Prospect Theory \| Prospect theory \| Emotion \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Experiment \| Corporate Social Responsibility \| Corporate social responsibility \| Werbung \| Advertising

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