The effects of multi-channel assortment integration on customer confusion
Laura Bertrandie and Stephan Zielke
| Year of publication: |
December 2017
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|---|---|
| Authors: | Bertrandie, Laura ; Zielke, Stephan |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 5, p. 437-449
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| Subject: | Assortment | channel integration | customer confusion | multi-channel retailing | online channel | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Sortiment | Retail assortment | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2017.1383292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011853896