The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
| Year of publication: |
2010
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| Authors: | Chintagunta, Pradeep K. ; Gopinath, Shyam ; Venkataraman, Sriram |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 5 (12.9.), p. 944-958
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