The effects of order and direction on multiple brand extensions
| Year of publication: |
1994
|
|---|---|
| Authors: | Dawar, Niraj ; Anderson, Paul F. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 30.1994, 2, p. 119-129
|
| Publisher: |
Elsevier |