The Effects of Order and Direction on Multiple Brand Extensions
| Year of publication: |
1994
|
|---|---|
| Authors: | Dawar, Niraj ; Anderson, Paul F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 30.1994, 2, p. 119-130
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