The effects of perceived product attributes on the perception of beef

The objective of this study was to identify perceived characteristics of beef which impact quality perception. Results indicate that concerns with beef related to cholesterol and calorie content, artificial ingredients, convenience characteristics, how it is displayed in the store, and expense each significantly adversely affected quality perception. © 1993 John Wiley & Sons, Inc.

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Year of publication:	1993
Authors:	Menkhaus, Dale J. ; Colin, Damien P. M. ; Whipple, Glen D. ; Field, Ray A.
Published in:	Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 9.1993, 1, p. 57-63
Publisher:	John Wiley & Sons, Ltd.

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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