The effects of portal website attitude and e-services on branding of e-stores
Year of publication: |
2013
|
---|---|
Authors: | Chen, Hsiu-Li ; Mathews, Shane |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 21942572. - Vol. 21.2013, 3, p. 155-160
|
Saved in:
Saved in favorites
Similar items by person
-
Mathews, Shane, (2021)
-
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li, (2013)
-
Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li, (2017)
- More ...