The effects of price discount and product complementarity on consumer evaluations of bundle components
Shibin Sheng, Andrew M. Parker and Kent Nakamoto
| Year of publication: |
2007
|
|---|---|
| Authors: | Sheng, Shibin ; Parker, Andrew M. ; Nakamoto, Kent |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 15.2007, 1, p. 53-64
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743283