The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
| Year of publication: |
2005
|
|---|---|
| Authors: | MOORMAN, MARJOLEIN ; NEIJENS, PETER C. ; SMIT, EDITH G. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 45.2005, 01, p. 49-59
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |