Program-involvement effects on commercial attention and recall of successive and embedded advertising
Marjolein Moorman, Lotte M. Willemsen, Peter C. Neijens, and Edith G. Smit
| Year of publication: |
2012
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|---|---|
| Authors: | Moorman, Marjolein ; Willemsen, Lotte M. ; Neijens, Peter C. ; Smit, Edith G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 2, p. 25-38
|
| Subject: | Fernsehwerbung | Television advertising | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Fußball | Football | Werbewirkung | Advertising effects | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659328