The effects of serial correlation and data aggregation on advertising measurement
[von] Doyle L. Weiss [u.a.]
| Year of publication: |
1983
|
|---|---|
| Authors: | Weiss, Doyle L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 20.1983, 3, p. 268-279
|
| Subject: | Werbungsbetrieb | Ökonometrik Schätzung | Werbewirkung | Advertising effects | Werbung | Advertising | Messung | Measurement | Aggregation | Schätztheorie | Estimation theory | Autokorrelation | Autocorrelation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002998893