The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory
| Year of publication: |
2011
|
|---|---|
| Authors: | Park, Yumi ; Qu, Hailin ; Lee, Hyangjung |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 14089907. - Vol. 28.2011, 5 (1.7.), p. 498-524
|