The effects of the social structure of digital networks on viral marketing performance
Mauro Bampo; Michael T. Ewing; Dineli R. Mather; David Stewart; Mark Wallace
| Year of publication: |
2008
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|---|---|
| Authors: | Bampo, Mauro ; Ewing, Michael ; Mather, Dineli R. ; Stewart, David ; Wallace, Mark |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 19.2008, 3, p. 273-290
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| Subject: | General Motors <Musikgruppe> | Social Web | Social web | Virales Marketing | Viral marketing | Kfz-Industrie | Automotive industry | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771589