The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents
Maria Georgiou and Sofia Daskou, Athanasios Anastasiou and Michailina Siakalli
| Year of publication: |
2023
|
|---|---|
| Authors: | Georgiou, Maria ; Daskou, Sofia ; Anastasiou, Athanasios ; Siakalli, Michailina |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 7, p. 1872-1898
|
| Subject: | Antecedents of behaviour | Critical switching incidents | Switching behaviour | Switching intention | TPB | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Wechselverhalten | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-12-2022-0532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470748