The effects of Web assurance seals on consumers' initial trust in an online vendor : a functional perspective
Xiaorui Hu; Guohua Wu; Yuhong Wu; Han Zhang
| Year of publication: |
2009
|
|---|---|
| Authors: | Hu, Xiaorui ; Wu, Guohua ; Wu, Yuhong ; Zhang, Han |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 48.2009/10, 2, p. 407-418
|
| Subject: | Electronic Commerce | E-commerce | Datensicherheit | Data security | Internet | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Experiment |