The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
D. Eric Boyd; Theresa B. Clarke; Robert E. Spekman
| Year of publication: |
2014
|
|---|---|
| Authors: | Boyd, D. Eric ; Clarke, Theresa B. ; Spekman, Robert E. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 6, p. 516-531
|
| Subject: | online social networks | consumer empowerment | brand experience | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Soziales Netzwerk | Social network | Markenimage | Brand image | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Festschrift ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423854